Project Brief

eCommerce Web Design Elegance

When you step into Sleep Studio’s flagship store in NYC, you’re immediately struck by just how seriously they take getting a good night’s sleep. They needed an easy-to-use but heavy duty eCommerce website to go along with their new store, with a fully-responsive design that communicates their unique philosophy on the natural cycles of human sleep.

In a partnership with the great design minds at Mayo Studios, the Knectar team decided that basing the new Sleep Studio site on a Magento-based platform would be the best decision. An incredibly powerful CMS, Magento offers all the features that any company stepping into the eCommerce web design world needs. This means that upon delivery of the site, store owners can immediately start entering products and managing inventory on their own with just a little bit of initial guidance.

The products on the Sleep Studio site are displayed in a clean format, and the Magento shopping cart system handles all the heavy lifting (including product customization) with ease. We also created custom integrations with both MailChimp and Hubspot, so that the Sleep Studio team can fully manage every aspect of their user’s experience.


Harnessing the already-powerful abilities of the Magento Community Edition install, the Knectar team customized functionality even more to make sure that Sleep Studio would have the exact website they needed. A custom tagging system allows products to be grouped into “Circadian Collections,” one of the main ways that Sleep Studio markets their products and therefore a necessary addition to their virtual presence.

The Knectar team also created custom “Related Products” logic, which dynamically offers items that are related to the product a customer is viewing based on multiple criteria, getting rid of the need to manually relate products. We also created a custom workflow for adding products to the cart, which optimizes user experience.

Site administrators are also offered the choice between two different templates for list pages with just the click of a button, creating unique front-end user experiences without having to reorganize or restructure content. To enhance user experience even more, we implemented custom coding that allows for videos to be seamlessly embedded in the galleries on product detail pages.

Knectar also designed a separate “interest submission” form, where a client can customize a product right on the main product page and then submit their information to be contacted by a Sleep Studio representative. The Sleep Studio representative has all the customized product information, but the user doesn’t see this information appear in their cart and can still shop and purchase normally. These requests are logged in the Magento system for site administrators to review.

The Knectar team also featured on the homepage of this site, and feel that it deserves a shout out for being “just the right amount simple.”

Other Knectar Magento Development projects for corporations:

Collaborator: Mayo Studios