Crocker Communications

Corporate Web Design Project Brief

Since its humble beginnings as a telephone answering service, Crocker Communications has prided itself on connecting people through the latest technology while remaining a family owned and operated company. Providing custom communications solutions and staying true to their pursuit of exceptional customer service has made Crocker a leading telecommunications company in the Pioneer Valley.

Through a company rebranding by TSM Design, Crocker found themselves restricted by the functionality of their old website. They needed a site which reflected the technological advancements they strive to integrate into their day to day business. A bit dated and confusing, Crocker Communications needed a new corporate web design for their site that would help customers find the information they need quickly and on any device. Taking both current and future customers into consideration with the design, Crocker has already found ways to utilize their new site.

With designs from the team at TSM Design, Knectar built a fully responsive site for the Crocker team with a variety of features that will allow for information to be easily found, including functionality for a resource library. This functionality will allow the Crocker team to publish all of their user and product documentation online so that it can be easily found if a client has lost their documentation or is out in the field with only a cellphone to use.


Focusing on making the site as customer-friendly as possible, Knectar integrated a ZenDesk support widget for the Crocker team, which allows tickets to be entered by a customer and easily processed through ZenDesk. This insures that every customer question or concern gets to the appropriate Crocker team member, and is answered in a timely manner.

Knectar also created an editable area on the homepage that members of the Crocker team can edit with a few clicks of the mouse. This area serves as a great front-page location for special information such as job postings or service outages.

In addition to the site being customer-friendly, Knectar’s goal is always to make the admin interface of the site as unintimidating as possible while still allowing content editors as much flexibility as they need. An uncomplicated Drupal interface means that it’s easy for the Crocker team to keep their site fresh and information up to date.

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Collaborator: TSM Design