Anheuser-Busch InBev

Professional Web Development Project Brief

In partnership with Fuzz Productions, Knectar was engaged to lead the technical consultation, professional web development and back-end Magento architecture for a Web-based version of Anheuser-Busch InBev’s Mi Modelo mobile application. Mi Modelo is a Mexico-specific version of the company’s TapWiser mobile app, which allows wholesale clients (such as restaurant owners and bartenders) to restock AB InBev products at the touch of a button, 24/7. The Mi Modelo website runs on a complex JSON-based API, and supports the eventual integration of multiple region-specific front-ends (e.g., Colombia, China).

The production was highly collaborative. A dedicated front-end team on the Fuzz side designed and developed the wireframes, and the Knectar Magento web developer team implemented the designs and engineered the back-end architecture to support the API developed by a third party.


Anheuser-Busch InBev’s goal was to create a responsive Website version of their TapWiser mobile app for Mexico customers, Mi Modelo. This wasn’t just another Magento-based website, however: the site needed to run on the same API used by the Mi Modelo mobile app, and Mi Modelo is just one of several region-specific versions of the TapWiser app that Anheuser-Busch InBev plans to develop. If that weren’t challenge enough, the site needed to be done in a very short timeframe.

The benefit of building the site in Magento is that it allows it to be expandable to other region-specific instances. The Mexico version was set up as its own “store” on the Magento platform, with Spanish content and country-specific data (such as purchase prices in pesos). Eventually, other “stores” can be created with the same Magento site as the base, allowing for a Colombia-specific site or a China-specific site, for example.

All data on the site is dynamically driven by a JSON-based API–from the brands shown on the “Browse” page, to the recent order history, to previous invoices–and it all mirrors the Mi Modelo mobile app.

Knectar’s talented Magento web developer and the rest of the project team completed this complex task quickly, and now the Mi Modelo app has the companion responsive website that Anheuser-Busch InBev needed for their Mexico clients.

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Collaborator: Fuzz Productions