Summary
Senior technical product leader with 20+ years of experience defining strategy and directing end-to-end execution of large-scale digital products for global brands including L'Oréal, Jack Daniel's, and Harvard Medical School. Expert in architecting scalable, interoperable systems with deep focus on AI integration. Proven track record leading C-level stakeholder engagement, negotiating complex enterprise contracts, and building high-performing engineering and design teams of 15+ professionals.
Professional Experience
Founder, CEO & Principal Product Strategist
Knectar Design, Northampton, MA
2005 – Present
Founded and led a premier digital product consultancy, owning the entire product lifecycle from initial C-level strategy sessions and roadmap definition to the hands-on management of design, development, and launch for enterprise-scale digital platforms.
Functioned as the primary product visionary and client partner for Fortune 500 companies and major advertising agencies (Arnold Worldwide, DraftFCB), translating complex business objectives into actionable product requirements and successful market-ready solutions.
Directed all high-level business operations, including negotiating multi-year, seven-figure service contracts, managing vendor procurement, and overseeing the recruitment and hiring of senior-level technical and creative talent.
Key Product Leadership Accomplishments:
AB InBev: B2B Ordering Portal & System Architecture
Built a scalable B2B ordering portal for Latin American wholesale distribution. Implemented multilingual, multi-brand Magento Enterprise with Docker containerization. Created custom AB API adapters and Mulesoft integration for real-time backend communications, reducing order friction. Owned the technical product roadmap, directing complex back-end integrations with enterprise SAP, DAM, and PIM systems while implementing a high-security SSO solution to serve thousands of global employees.
SmartLabs: Building a Digital Ecosystem for Modern Biotech Infrastructure
Architected the foundational product strategy and MVP for a pioneering online learning platform for enterprise-grade lab environments. Built three-tier ecosystem: marketing site, multi-tenant member portal, and vivarium compliance platform. Implemented sophisticated badge management with company quotas, third-party integrations (BioRAFT, TEEM, Zendesk), and SSO authentication. Supports expansion across Boston, Cambridge, and San Francisco.
Jack Daniel's – Global Digital Brand Ecosystem
Led the overarching product vision for the Jack Daniel's global digital portfolio in partnership with Arnold Worldwide. Built global website showcasing brand heritage with sophisticated multi-market content management. Implemented interactive virtual tours, product showcases, and storytelling elements. Created responsive design with analytics integration for brand performance tracking. Managed parallel development tracks for multiple brand sites, native mobile apps, and e-commerce, while navigating multifaceted international legal and compliance requirements for age-gating and marketing.
Carnegie Mellon University Distributed CMS Platform
Partnered with Carnegie to lead the redesign of CMU's flagship website and distributed CMS ecosystem across 50+ departments. Built scalable component architecture using Drupal, GitLab, and Pantheon with 50+ reusable components and enterprise integrations. Achieved WCAG 2.1 AA compliance and reduced new site development time by 90%.
Yale Center for British Art: Website and Collections
Built dual-platform ecosystem: Drupal 10 museum website and headless Drupal 11 collections search with Apache Solr. Supports 2,000+ paintings, 250 sculptures, and 40,000+ library items with faceted search. Achieved WCAG 2.0 Level AA compliance and created custom Solr integration module for Drupal community.
L'Oréal Paris – Beauté Concierge
Worked with L'Oréal Paris to implement iOS API infrastructure and content administration capabilities for their invite-only tablet application, "Beauté Concierge." Designed for celebrities and pro-team users, the app enabled browsing and purchase of L'Oréal products, appointment scheduling, social sharing, and real-time concierge access. Delivered customized dashboards for segment-specific filtering and integrated detailed usage insights including time-on-app, checkout conversions, add-to-bag activity, and per-product view logs—enabling data-driven decision-making and high-touch user experience refinement.
Product & Technology Advisor
SaaS & Tech Startups
Provided strategic product and technology consulting to early-stage companies including Buzztala (B2B News distribution network), Dragonfly (B2C and B2B media distribution network and applications), Carv.io (B2C Resource Management applications) and Glassica (iOS game), focusing on foundational architecture, MVP definition, prototyping, and go-to-market strategy.
Key Achievements & Metrics
Product Portfolio
150+ successful product launches with 98% client satisfaction rate
Team Building
Recruited and managed 100+ technical professionals across engineering, design, and product roles
Revenue Impact
Generated $50M+ in client revenue through successful product launches and optimizations
Performance Optimization
Consistently delivered products with <2s load times and >99.9% uptime
Compliance Leadership
Achieved 100% compliance rate for accessibility, security, and industry-specific regulations
Cross-functional Leadership
Successfully managed projects with 20+ stakeholders across multiple organizations
Technical Proficiencies
AI Development
Cursor, Loveable, Anthropic, Google AI Studio
Product Management
Gitlab, Jira, Asana, Teamwork, Trello, Notion
Wireframing & Design
Axure, Figma, Inkscape, Rhino3D
Development Frameworks
Drupal, Django, Node.js, Ruby on Rails, Unity
Mobile
iOS & Android Native Development
Infrastructure & DevOps
AWS, Google Cloud, Docker, Kubernetes, CI/CD, Github
Analytics & Data
Google Analytics, Tableau, SQL, A/B Testing Platforms
E-commerce Platforms
Shopify Plus, Magento Enterprise, Custom Solutions