Website Planning for Smartlabs

The Goal

When the good folks at SmartLabs came to us they had a couple of simple goals in mind: to have a nice new website to showcase their business, and to do it fast. This is a common goal for prospective clients and it elicits a common concern. How do you make something quickly without it being low quality? For these projects we use our tried and true website planning methods.

The Importance of Website Planning

We make the effort to listen to our clients and help them to understand the bigger picture of what they’re trying to achieve. Once we do that we parse what we’ve learned into short term and long term goals. Then we break the goals out into phases.

SmartLabs needed a basic website which their team can use to get the ball rolling. We determined that the goal of phase one should be to build a simple, static brochure site. Just a few templates so prospective customers can see what SmartLabs is all about and contact them. A relatively short project that would result in something beautiful. But don’t be fooled; this site isn’t strictly bare bones. We were still able to integrate their site with their preferred analytics and marketing services: Hubspot and Google Analytics.

Where do we go from Here?

We have grand plans moving forward. We’ll be building a state of the art Drupal 8 site for SmartLabs with a ton of bells and whistles. We’re excited to continue supporting their team and watching them grow!

Hey, That Sounds Like What I’m Going Through!

Do you have an idea for a project, but you don’t know how you’re going to get it done? Great, we can definitely help with that. We offer consultations which can help you to organize your plans into a real roadmap. Head over to our contact page and send us a note. We can’t wait to hear from you and help you turn your vision into a reality!

Collaborator: Fairfolk