The reworked Deans Beans website was designed by Aaron Taylor-Waldman. The ecommerce capabilities Deans Beans wanted meant leveraging several Magento extensions, allowing them to incorporate features like a blog, gift cards, and reward points. The specific needs of their industry meant creating a custom Magento module allowing customers to create their own blends of coffee. Multiple third-party systems were integrated into the Magento site in order to achieve the specified functionality. Among the technologies integrated are FileMaker Pro to send order data to an ERP, ShipperHQ to optimize shipping, and Springbot ecommerce marketing. CDN and other advanced performance optimizations were included for fast load times, creating a better user experience.