Mobile Web

Mobile design has become an essential component of our industry. Luckily for you we've done our homework.

It's become almost mandatory to provide a mobile presence for your business especially when Morgan Stanley tells us that the number of users accessing the internet via mobile means will surpass pc access within the next 5 years. Unfortunately, deciding how you spend your mobile budget isn't as easy as knowing that you need one.

For instance, should you create a mobile friendly web app for your existing site that allows users to more easily access and read information on their mobile phones? Or do you create a native app that entertains, provides knowledge or a service to your users? Do you do both? Or something else completely? Will a native app provide ROI for your development costs, maintenance, and Apple's cut? Will your native application allow users to do things they would not be able to do on their desktop or laptop - utilizing the components of their phones (camera, location detection, accelerometer)?   The answers to these questions and more depends on your business, your audience, your goals, your budget and how much you stand to gain or lose with any solution.

To see how 37 Signals handed their mobile dilemma we suggest reading their blog entry about the launch of Basecamp mobile.