Primary Point is a consultancy specializing in the design and execution of mission-critical sales and marketing initiatives that require telephone-based primary data collection methods. Primary Point approached Knectar in their effort to take an early concept version of their site, and to provide a standards-compliant, browser-tested, design and XHTML/CSS version of the site. In the process, we made various improvements to the layout, logo, general site readability, and developed a much cleaner front-end code base.